South Africa’s first fully digital bank, TymeBank, which was launched at the end of February 2019, has reportedly has signed 250 000 customers in a short space of time.
TymeBank’s head of sales and service, Cheslyn Jacobs, says the secret is that the bank offers value for every customer.
- The way we designed the proposition was for an average South African. People from all walks of life are starting to see the real value in the TymeBank offering. — Cheslyn Jacobs, Head of sales and service – TymeBank
- There are no monthly fees and it’s free to become a customer, which means there are no financial burdens for making that decision. — Cheslyn Jacobs, Head of sales and service – TymeBank
What makes TymeBank stand out from the rest?
- Our partnership with Pick n Pay and Boxer gives us reach across the country and I think that’s our key differentiator. — Cheslyn Jacobs, Head of sales and service – TymeBank
- We use an absolutely paperless process to sign customers up and we use biometrics to get that to happen and within five minutes yo walk away with a Visa debit card. That’s a massive differentiator. — Cheslyn Jacobs, Head of sales and service – TymeBank
- We run a very different business model to the so-called traditional banks… — Cheslyn Jacobs, Head of sales and service – TymeBank
